SISSI, BUT EASY
SCHLOSS DROSENDORF
Reside like royalty – but without obligations. The repositioning “Sissi, but easy.” perfectly captures this through textual and visual storytelling. Schloss Drosendorf defies all expectations typically associated with a castle hotel’s communication. With its imagery, hand-crafted typography, and graphic elements derived from the historic building, it creates a brand identity where nostalgia flirts with nonchalance.
