cucinaAlchimia develops interconnected objects and experiences between art, taste & function. At Vienna Design Week they launched a project marrying fashion & culinary. With a unique packaging for their signature Kefir cocktail. This drink is defined by the fermentation of Kefir. A process that normally happens hidden in the dark of cellars and barrels. To change this we created “The Fermentation Jacket”. A transparent, waterproof puffer jacket in which the ingredients were embedded and fermented – puffing up the jacket in the chemical process. To bring the key process of fermentation from the dark into the light. The jacket itself was displayed and worn at the event and served as the dispenser of the drink.

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